…for the things you never did.
Or the things you would’ve done differently, knowing what you know now.
Coldplay captured this feeling in their haunting song The Scientist.
It tells the story of a scientist so consumed by his work that he neglects love. And it costs him everything.
The weight of his mistake hits him like a ton of bricks.
If only he could turn back time, undo the damage, and get it right.
The entire music video – in which the visuals tell a completely different story – plays in reverse.
Chris Martin – Coldplay’s frontman – spent a month learning to sing the lyrics backward so his lips would sync with the reversed footage.
The attention is in the details: notice how the moment he steps ‘into’ the car perfectly aligns with the words he utters (I’m going back to the start). I only noticed this for the first time today.
Haven’t we all had moments like that?
Wishing we could hit rewind, just for a second chance.
I know I have.
There was someone. She was incredible. And I knew it.
A summer afternoon. Just the two of us. No one else around.
As if the Universe had carved out this moment – just for us.
A one-in-a-million-billion chance.
Two souls colliding in the vastness of space and time.
But in earthly terms, it was just chance.
She was late for something, but neither of us moved.
It was as if time stood still.
Forty-five minutes, standing there, talking.
Pauses filled with deep eye contact. Flirting.
And then… we both had to go.
I said, “Let’s go for tea sometime soon.”
She smiled. “That sounds like a great idea.”
I could have called her in the days after. Taken her out.
I should have.
But I didn’t.
And that’s why it still stings. Because the truth is: I knew.
I just didn’t act.
And that’s how regret is born. Not from the things we tried, but from the moments we let slip away.
But time doesn’t work like in The Scientist. We can’t rewind. We can’t redo.
Just like in the song – it remains just a wish.
So what can we do?
We take the time we have and use it fully. No more drifting. No more waiting.
In fact, we’re going to bend time to our advantage.
We bring the future into the present.
By confronting the one truth that changes everything: our time here is finite.
When you live fully aware of that, you live differently. More honestly. More awake.
So that later – when time has run out – you don’t have to look back with regret.
That’s why our motto is:
Begin with the end in mind.
No wasted years.
No getting lost in distractions or meaningless routines.
No waking up one day realizing you’ve lived on autopilot.
I help you wake up. In the most powerful way possible.
To create a life that is fully, vividly yours.
A life where you know what truly matters – and act on it. Every single day.
Start now. Because every life has a deadline.
Even if we don’t like to think about it – yours and mine too.
Nothing is worse than reaching the end and having to sing a song of regret, like the scientist in The Scientist:
Nobody said it was easy.
It’s such a shame for us to part.
Nobody said it was easy.
No one ever said it would be this hard.
Oh, take me back to the start.
