Privacy Policy

We take your privacy very seriously. You can read our full privacy policy in the document below.


Vita Florentis is responsible for the processing of personal data as described in this privacy statement.

Personal Data That we Process

Vita Florentis processes your personal data because you use our services and/or because you give us this data yourself. Below you find an overview of the personal data we process:

  • First name
  • E-mail address
  • Last name (optional)
  • Sex (optional)
  • Date of birth (optional)
  • Nationality (optional)
  • IP Address
  • Other personal data that you actively provide, for example by creating a profile on our website, in written correspondence or by telephone
  • Content (your answers) from participating in ‘The Last Hour Experience’. At the end of this process, you can choose to immdiately delete this content or send it to your e-mail after which it will be deleted. Also, some answers may be shared with others. This is optional and entirely your own decision
  • Location data
  • Data about your activities on our website
  • Data about your surfing behaviour across different websites (for example, via an advertising network, such as Facebook)
  • Internet browser and device type
  • Bank or payment data, strictly necessary for payment
  • Only in case of withdrawal do we also ask for address details for verification purposes

On our websites, and, a user name and password are used to create and log into an account. These can never be traced back to personal data. Passwords are stored encrypted in a way that even we cannot read them. This means that a new password is automatically sent by the system when a new password is requested. We can never view these and cannot trace the user name or the (encrypted) password to personal data.

Our website and/or service has no intention of collecting data on website visitors who are under 16 years of age. Unless they have permission from their parents or guardian. However, we cannot verify whether a visitor is over 16 years of age. We therefore recommend that parents be involved in the online activities of their children, in order to prevent data being collected on children without parental permission. If you are convinced that we have collected personal data on a minor without such consent, please contact us at: [email protected] and we will delete this information.

Purpose and Basis of Personal Data Processing

Vita Florentis processes your personal data for the following purposes:

  • Handling your payment
  • To give you access to our digital program and related websites, after registration and creation of an account
  • To contact you if this is necessary to be able to execute our services
  • To inform you about changes in our services and products
  • Vita Florentis analyses your behaviour on the website to improve the website and to tune the offer of products and services to your preferences (for details: open your preferences)

Automated Decision-making

Vita Florentis never makes decisions based on automated processing on matters that (significantly) can have consequences for persons. It concerns decisions that are made by computer programs or systems, without a person (such as an employee of Vita Florentis) being involved.

How Long we Keep Personal Data

Vita Florentis will not keep your personal data longer than strictly necessary to realize the goals for which your data are collected. We use the following retention periods for the following (categories of) personal data:

As long as you have an account with us, after participating in ‘The Last Hour Experience’, the data required for registration will be kept. Namely:

  • First name
  • E-mail address
  • Last name (optional)
  • Sex (optional)
  • Date of birth (optional)
  • Nationality (optional)

When you delete your account, which is always an option, all your data is permanently deleted.

In addition to this data, after participating in ‘The Last Hour Experience’ you have the one-time opportunity to save your answers by e-mailing them to yourselves. They answers will be permanently deleted after this option.

After participating in ‘The Last Hour Experience’ and just before deleting, one of your answers may be shared with one or more people. This function is optional. Whether you want to do this is entirely up to you. To do so, please enter the e-mail address of the person to whom the answer is addressed. When used, this e-mail address and its name will be used to send the chosen answer to this person/these persons via e-mail, but will not be saved.

Finally, after participating in ‘The Last Hour Experience’, you also have the opportunity to share one of your answers to a question for inspiration and help with others. With a self-chosen displayed name and your country. This answer will remain visible on the website:, with the only purpose to inspire and help others. If you no longer wish to share this information, please send us a request with proof of your response to: [email protected] and we will remove your response. We may ask you additional questions in order to verify your identity.

When you make a payment to us for our digital product ‘The Last Hour Experience’, the order will include a reference to an external payment system – depending on the selected payment method – such as Paypal, Mollie, or iDEAL. We will send you an invoice for the order, with the personal details you have provided, and we will store this invoice securely for our own financial records for as long as we are legally obliged to do so. Your bank or payment details will never be stored.

Never with Third Parties

Vita Florentis will never sell your data to third parties and will only supply them if this is necessary for the execution of our agreement with you or to comply with a legal obligation, such as a legal investigation by competent authorities.

With companies that process your data on our behalf, we make a processor’s agreement to ensure the same level of security and confidentiality of your data. Vita Florentis remains responsible for this processing.

Cookies, or Similar Technologies, we Use

Vita Florentis uses only technical and functional cookies. And analytical cookies that do not infringe on your privacy. A cookie is a small text file that is saved on your computer, tablet or smartphone when you visit this website for the first time. The cookies we use are necessary for the technical functioning of the website and your ease of use. They ensure that the website works properly and remember, for example, your preferences. They also enable us to optimise our website. You can unsubscribe from cookies by configuring your internet browser in such a way that it no longer saves any cookies. In addition, you can delete all information previously stored via your browser settings.

View, Modify or Delete Data

Of course, you always have the right to inspect, correct or remove your personal data. You also have the right to withdraw your possible consent for the data processing or to object to the processing of your personal data by Vita Florentis, and you have the right to data portability. This means that you can request us to send the personal data we have on you in a computer file to you, or to another organisation named by you.

You can send a request for access, correction, deletion, data modification or request to withdraw your consent or objection to the processing of your personal data to: [email protected].

To make sure that the request for inspection was made by you, we ask you to send a copy of your identity document with the request. In this copy, please make your passport photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport), passport number and Citizen Service Number (BSN) black. This is to protect your privacy. We will respond to your request as quickly as possible, but no later than four weeks.

Vita Florentis also wants to point out to you that you have the possibility to file a complaint with the national supervisor, the Autoriteit Persoonsgegevens.

How we Secure Personal Information

Vita Florentis takes the protection of your data very seriously and continuously takes preventive and anticipatory appropriate measures to prevent abuse, loss, unauthorized access, unwanted disclosure and unauthorized changes. All our websites and servers are equipped with the most advanced security modules and security protocols, these are automatically updated daily and data transfer takes place only via encrypted connections (SSL certificate).

If at any time you feel that your data is not secure, or that there are indications of misuse, please contact us as soon as possible at: [email protected] so that we can get to the bottom of it.

Contact Details

Vita Florentis
[email protected]
Region Amsterdam/Groningen
The Netherlands

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